IDW Publishing and holdings

Managing social media (Twitter, Facebook and more) for the 4th largest comic book company in the world, including live event feeds, new product launches, promotions, and other social outreach.

 Client IDW
Year 2016-2017
• In first two months, brought in over 4,271,000 organic impressions on Facebook (via 534 posts, 162% higher per period than before my joining IDW) and 2,819,000 on Twitter (via 471 posts, 101% higher)
• In first month, brought in 3% new followers — comparable growth percentage to industry leader Marvel Comics — and added over 300 more total followers than competitor Dark Horse Comics
• Digital publications regularly reported significant sales increase following social media campaigns
• Conducted competitive analysis and market research to tailor social media outreach based on target audiences for multiple IPs, better reaching potential clientele
• Managed multiple online campaigns and created content for a variety of products and events, including a large-scale charity project coordinated w/ DC Comics celebrating the LGBT community and diversity, Comic Book Legal Defense Fund, #GivingTuesday, and more
• Includes use of Google Analytics, UTM codes, SproutSocial, WordPress, monitoring competitor data
• Graphic design: logos, banners, animated gifs, videos and more with Adobe Creative Suite